tOY REBRAND
For this project, I was instructed to find a low-cost toy or a small, familiar item we already owned and give it a complete rebrand. The goal was to transform its identity through new packaging, naming, and visual design elements, making it feel fresh, marketable, and appealing to a specific target audience.
The toy used for this project was from the brand Unicorno, a blind box series focused on whimsical, collectible unicorn figures, each with its own unique theme and design, making every unboxing a surprise.
Hailey Reyes Design 