Hailey Reyes Design

Boardgame Collaboration

For this project, I was instructed to take a preexisting board game and reimagine it as a collaboration with an existing brand. The brand I chose was Dokidoki cosplay, a site that sells and manufactures cosplays. The goal was to creatively merge the board game’s core mechanics with the brand’s identity, aesthetics, and target audience to produce a cohesive and innovative co-branded concept.